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Welcome to i-Detox: www.i-detox.com
i-Detox is a speciality superfood store and nutritious lifestyle consultancy.
Stay tuned for the launch of our new website and webstore this summer!
How Can We Help?
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Our expanding team of nutritional/wellness consultants and associate health chefs share the common mission of helping you to make deliciously healthy choices that last.
"Everyone in the i-Detox team has great energy. They are living proof of what they preach!... Great job everyone at i-Detox!" - Jean Wong, lawyer
"My good cholestoral has gone up and my bad cholestoral is in record low! I lost weight effortlessly and has kept the weight off....Months after working with you I still don't miss my coffee! Thank you for introducing me to raw and superfoods! It has made a big difference to the health of my family... Huge thanks go to i-Detox team for all your help!" - Nora Rough
"Anita and her staff are excellent at providing support and information. Thanks to all." - Susan Luckas
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Welcome to our website! I am Anita Cheung and founding director of i-Detox.
I am trained in holistic nutrition and health coaching and I have created i-Detox to make it easy and enjoyable for busy people to make nutritious lifestyle choices that last. (Click here for my credentials and bio)
We specialise in making cutting edge and sensible nutritional and wellness solutions accessible.
We organise regular food prep and various wellness events to educate and inspire. Be sure to sign up on our mailing list to be informed!
Our highly rated Superfood Detox has helped many to regain energy, restore optimal weight, eliminate unhealthy cravings, and much more!
"Detox" is a natural and vital process our body rids itself of harmful toxins. When you are giving your body the nutrients it needs to do this properly detox takes place naturally. And we do NOT mean "fasting" or "eat salad all day long" when we use the word "detox" referring to this process. People are often surprised how delicious and yet effective their "detox" with us can be. 
You can learn about detox, raw and living food, superfoods, and become informed about taking care of your health by joining our events. Most of our wellness events serve healthy foods for tasting. (Tasting is believing!)
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Lastest Client Testimonial (July 2010):
I would highly recommend i-Detox's Superfood Detox Program to anyone who wants to feel better and become more aware about what they are eating.
After 10 days on the plan, not being hungry, and eating real food, I am more energized, wake up fresher and more alert and have managed to drop a few pounds along the way.
I wanted this program as a jump start to a healthier lifestyle; better food, more water, more exercise and the program certainly helped.
I had some aches and pains that have subsided as a result and I am feeling lighter and clearer. I am also no longer craving unhealthy foods.
Anita and her staff are excellent at providing support and information throughout the plan. Thanks to all!
- Susan Luckas
Have a NEW YOU in 9 days or less...?
Look and Feel Your Best
Have High Energy and Be alert
Be Calm and Positive
Lose Excess Weight
(and not bounce back!)
Have Efficient Digestion and Absorption
Be Free of Allergies, Aches and Pains
Learn How to Eat Healthy
Say Goodbye to Addictions Naturally
Jumpstart a Healthier Lifestyle

Steve Bruce came to us to become healthier and lose weight. He lost 6kgs in the first two weeks of his extended detox program. He stayed on the maintenance superfood breakfast smoothie routine and has been motivated to implement many healthy living habits including regular and appropriate exercises. His waistline has continued to shrink and he is looking like a new person now since we first worked with him. He will be happy to talk to anyone considering our program...
And DETOX is not the same as WEIGHT LOSS. Weight loss happens as a natural result when the overweight and toxic body restores its natural balance.
(Most of our clients did their program for 7 to 15 days and experienced very noticable results. Steve did an extended program. Most products included are enough for a longer program.)
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Next Superfood and Detox Introduction (our most popular event)
(come with someone you care about and learn how to prevent the common fate of modern life - dying from cancer and heart diseases, and enjoy being healthy)
Assess your toxic risk and how toxic your body might be

Click here to join our Facebook page (and view our photo albums)
Click here for all our Upcoming Events
(make delicious meals and healthy desserts you can enjoy even on a detox - gluten-free, dairy-free, sugar-free, guilt-free!)
Skip to read about Detox Program details
What others have to say about their "Superfood Detox" experience

To-be Parents? Trying (hard) to conceive?
- Did you know many toxins are estrogenic and affect your sex hormones (thus your fertility, gender of your future baby, etc)?
Did you know that environmental toxins affect mother's milk quality and the neurological development of a new life in the mother's womb?
Why Visit Us?
(and you do NOT need to be doing a "detox" to come to us)
- We have done the work you: we carry a pre-selected range of superfood products and products supporting a detoxed lifestyle and a greener environment. Most of our customers and clients come to us for authentic superfood and ingredients used in superfood smoothies (which make quick and nutritional breakfast/snacks/balanced and easily digestible meals for all ages) and other superfood creations.
- We do not just sell you products, we inform and empower you: our studio is staffed with friendly and knowledgable nutritional consultants to help you
If you would like undivided attention (and privacy), making an appointment to see Anita or one of our nutritonists is recommended. Consultations are included in the Superfood Detox program. If you are not sure or not interested in this program but want to see Anita privately to talk about anything regarding getting healthier and/or personal development, here are Anita's consultation fees.
Concerned about the nutrition of your children? Inquire about a family
detox/healthy eating consultation!
*Note: we do not propose dietary dogmas and do not think everyone should follow a 100% raw food diet However we show our customers how to integrate more raw superfoods into their diet and experience the difference for themselves and find the right balance for themselves.
Where Are We Located?
We have moved and expanded since 2009! Our new address: Suite 12A, Carfield Commercial Building, Wyndham Street, Central, Hong Kong. (across from old Central Police Station hear Hollywood Road)
Contact # for appointment or enquiry: 3904-1072 or email us at health@i-detox.com
Click here for map and our opening hours
What and Why of “Detox”...
Is it dangerous or just a fad? Can anyone benefit from the Superfood Detox program?
Most health conscious people are now aware that modern lifestyle and diet are burdening our body with toxins it was not designed for, and that common complaints like lack of energy, aches and pains, allergies, compromised immunity and digestion, weight gain, and so on can all be reversed when the body is able to rid itself of accumulated toxins.
Click here for Why Detox and Top 10 Most Prevalent Toxins
Why Superfoods?
Many nutrients including antioxidants, minerals, amino acids and live enzymes are required for effective detoxification, which is a vital process of the body at the cellular level. Organic and raw superfoods build up our body’s reservoir of nutrients for the body to restore balance. Detoxification is a natural result when the malnourished body is nourished again to do its job of self balancing and healing.
Common Detox Misconceptions:
#1: “Detox” equals “Fasting”
#2: “Detox” means “Weight Loss”
#3: “No Pain No Gain” - detox is like a “near death experience”…
#4: If I am not overweight I do not need to detox
#5: Detox is not necessary, because my (medical) doctor says so
#6: A detox is a detox, they are all the same
Frequently Asked Questions
1. Q: Does detox mean fasting? Can I just eat less and "detox"? Why do I need a program like this?
A: While fasting has been practiced as a way to facilitate detoxification for a long time, we do not recommend relying on traditional fasting in the age we are in for an effective and practical detoxification. Pre-industrial age fasting practices are often more likely to cause more detox reactions. They lower metabolism and do not provide sufficient nutrients required for complete detoxification required for today’s needs. They may actually do more harm than good. The Superfood Detox program has been designed to restore the body’s natural ability to detoxify and heal with minimal discomfort. Practically anyone who wants a higher level of vitality can benefit from it. You may see it as a "tune-up" of the only vechicle you have got to experience life.
<Click here to read on for all FAQ's>
SUPERFOOD DETOX
Healthy Eating/Accelerated Lifestyle Transformation Program
• DIY in your own timing
• Safe and Effective
• No starvation
• Eat Delicious Real Foods
• Minimum Pills To Take
• Function Normally
• See tangible results in a short time
• Comprehensive
• 24/7 Accessible Support and Private Consultation
• Learn how to eat healthy and jumpstart a healthy lifestyle
Click here to download free toxicity assessments (please complete these before your consultation or attending our talk)
What is our program like and how is it different?
1. It is SAFE and you can eat real foods. It is not an extreme fast which can do more harm than good in this day and age. It is nutritious and provides your body (especially your liver) bioavailable nutrients to detoxify thoroughly. Blood sugar is well balanced if you follow our plan and you do NOT need to feel hungry like in other programs.
“This program is nutritionally sound and well researched. I recommend it!" - Helen Revans, Head of Food Technology at West Island School
"I have done other detoxes in the past - what I particularly like about the Superfood detox programme is that after taking the "bad stuff" out of my system, it puts "good stuff" in." - Bronwyn McEntee
"I am surprised I was never hungry..." - Christian Masset
2. It WORKS. The nutrition of authentic superfoods work its magic as nature has intended. And it gives LASTING benefits.
"...my total cholesterol came down from 6.7 (high is >6.2) to NORMAL of 5.0. My LDL reduced from 4.8 to 3.4. In addition all the liver function results have also dramatically improved. These are very significant reductions and have avoided me having to embark on lifetime medication that my doctor advised was inevitable 5 months ago..." - Mark Gibbs
"WOW! What a fantastic program which I never wanted to end! Thank you Anita for giving me the opportunity to gain back my health, glow and energy levels. I have no more sugar cravings or desire for alcohol. It truly works and has provided me the strength to commit to a healthy lifestyle and balance as a career woman, mum and wife." - Julie Holmes, M-I SWACO
“I lost 5kg in the first week…I am motivated to restart my fitness regime too…” - Ralf Borchert
"My 15-year old smoking habit was gone "naturally" by day 3..." - Lilian Leong (General Manager, Leo Burnett Hong Kong)
"I used to fall sick easily with cold/flu or digestive issues and I would see the doctor at least once a month and get medication...I have not visited the doctor for 10 months now since my detox and I am still taking the breakfast smoothies!" - Joanne Lau, Managing Director of executive search and human resources consultancy firm
3. It is DELICIOUS.
“…Who would have thought I could detox and enjoy chocolate too? ...I don’t miss my coffee anymore! And I love your delicate rose tea now...” – Nora Rough
"I simply love the smoothie and I feel so good having it every morning to start my day." - Jo Fok, Executive Producer, Marshmallow TV
4. It is SIMPLE yet flexible.
“I love the detox smoothies and how they allow for lots of experimenting with ingredients to create your own preferred taste and texture...” - Martike de Grip
“…This program is so easy to do with so little prep time required…And it is really not about “dieting” at all!." - Michelle Chapman, NLP Trainer and Coach
Go straight to read what's included in our signature (and customisable)
Superfood Detox program
What else are people saying about their SuperFood Detox and Lifestyle Makeover Experience:
"After two weeks of the Superfood Detox and three colonics I feel clean inside and out. I lost 2 inches on my waist and could fit into all my old clothes now! Not only that, I felt the urge to declutter my living space and now am truly "lighter"! - Nora Rough
"I had done other programs before but with this one I didn’t feel much side effects (healing reactions). My energy was consistently high throughout… I have lost stubborn weight in all the places I wanted to…I experienced emotional healing and a new sense of mental clarity…This program has been a lifestyle change for me…It has exceeded my expectation…I can’t wait to do my next one.” - Kate Padget, Senior Group Head (Puma Hong Kong)
"I used to fall sick easily with cold/flu or digestive issues and I would see the doctor at least once a month and get medication. It has been like that for many years. My Chinese doctor had told me I shouldn't eat "raw food" but now I am still taking the "raw food" smoothie every morning for maintenance but I am no longer feeling cold! My immunity and digestion have never been better. I have not visited the doctor for 10 months now!" - Joanne Lau, Managing Director of executive search and human resources consultancy firm
"…My afternoon drowsy spells are gone.…" - Rod Ho
"Not just the products are great and well researched but also Anita's passion and genuine care for her clients makes the biggest difference." - Jo Fok, Executive Producer, Marshmallow TV
"...(T)his program has really been a self re-discovery exercise...I am blown away by the power of a simple and regular diet and the power of understanding, sensing and feeling what my body really needs and wants. Coffee, junk food and most magically cigerettes have no pull for me now! (I used to smoke a pack a day). My 15-year old smoking habit was gone "naturally" by day 3 - and I have no desire of going back!..." - Lilian Leong (General Manager, Leo Burnett Hong Kong) Click here for Lilian's success story
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“…I lost more than 7kg in less than 3 weeks and am fit for the season…I am extremely pleased with the outcome and am definitely more conscious of the lifestyle I lead and the food I eat, and I am motivated to continue a healthy lifestyle. Thank you Anita.” – Rhys Buckler, rugby player (left)
"...Real men eat salad and do colonics!!..." Mark Mullan (right)
"I feel better physically, emotionally and energetically after this holistic program. After checking my tongue and pulse my chinese doctor noted how my health and balance have improved (especially my liver) in a such a short time since my last visit...” - Benoit Foucher, tennis coach and life coach
"I used to think I didn't need detoxing. After all I don't eat meat, smoke and barely drink. Detoxing was for other people because it meant starving or cardboard tasting meal replacement shakes. The i-Detox program put all those preconceptions to bed!..."- Eva Ng
"...I attended one of Anita's introductory talks and I was impressed at everything she said. I espec ially liked the idea of using superfoods to nourish my brain and cleanse my system. The whole programme was really simple, Anita's instructions were clear, her support was friendly and encouraging, and the shakes were delicious…I have not touched the chocolate bar in my fridge since…that must be because the raw cacao powder in the shakes satisfied my desire for chocolate… Now, I still have a shake for breakfast every day, and I feel cleaner inside and more energetic." - Kay Ross, marketing consultant and performer
"The smoothie lasts me the whole morning and keeps my energy high. I can't believe I don't think about snacking nor coffee! When I eat my "normal" refined food at lunch I could immediately feel the drop of energy! I now am more aware of what I eat..." - Tracy Y., banker
What's included in our signature (and customisable)
Superfood Detox program and cost
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